| Course Descriptions
Required Courses
The Hospitality Industry: Historical Perspectives and Distinguished Lecture Series-
Review the broad spectrum of the hospitality industry from an historical perspective, in
concert with current history, trends, and challenges presented by notable industry
executives. Distinguished guests represent all segments of the hospitality industry plus
selected allied support businesses. Industry segments include, but are not limited to,
hotels and lodging, restaurant and food service, travel and tourism, conferences and
conventions, casinos and gaming, clubs and resorts, health care and senior living,
franchising and entrepreneurship, and technology support.
Lodging Operations Management-
Focus on management history, planning, organization, leadership, and current and future
management issues. The course requires students to compare rooms division management in a
large hotel with that of a small hotel, including reservations, front office operations
and accounting, housekeeping, and auxiliary functions. The complexities and the
terminology of the design, management, and maintenance of physical structures used by
civil engineers and architects are integral to the course. Guest lecturers include hotel
general managers and department heads who highlight student projects.
Food and Beverage Operations Management-
Integration of operations management principles and techniques. Presentation of
large-scale theme gourmet dinners; act as managerial consultants to on-campus food service
facilities. The lab provides an experiential setting for the application of such
principles as marketing, operations management, accounting and organizational behavior
through the planning, organizing, coordinating, and execution of two weekend food service
events.
Hospitality Marketing Management-
Students apply basic marketing principles to the competitive environment of service
businesses, such as hotels, restaurants, and other hospitality firms. Strong emphasis on
consumer behavior, services management theory, and the hospitality marketing mix as they
relate to service firms of all types. Course material is presented through a variety of
techniques: case studies, lectures, guest speakers, team projects, and written
assignments.
Service Industries Management-
Provides broad understanding of managerial issues in the operation of service firms,
as distinct from consumer product or manufacturing firms, e.g., lodging, restaurants,
health care, banking, and education. Examines, from the viewpoint of the service firm
manager, the role services play in the economy, delivery systems, encounters, technology,
human resources, productivity, and quality issues, along with the concept of service.
Hospitality Law-
Tort and contract liability in the hospitality industry. Emphasis on a managerial
approach to solving or avoiding potential problems while managing a business.
Employment Law-
Explores the employment relationship in business and the requirements and components of
legal employment practices.
Hospitality Human Resource Management-
Addresses key hospitality resource management issues of a general, technical, and
social nature including communication, motivation and leadership, job stress and safety,
security, government regulations, discrimination, and substance abuse. Covers technical
areas such as recruiting and selecting, placement, employment, training, performance
appraisal, disciplining, and termination.
Hospitality Finance and Development-
Provides the advanced student with a familiarity of the principles and practices of
development and acquisition of hotel, restaurant, and other hospitality businesses, and
the real estate development process. Emphasis on market and financial evaluation and
decision making relative to economic, ethical, legal, and social aspects of the
organization's environment. Group projects involving the preparation of a complete
economic feasibility study for hotel or restaurant development or acquisition or
repositioning are required.
Strategic Management in the Hospitality Industry-
Capstone course, interrelating and applying strategic management concepts to hospitality
organizations. Cases from hotel companies, restaurant chains, and other
hospitality-related businesses, supplemented by economic and other published information
from the industry, are used as departure points for class discussion.
Sample Elective Offerings
Meetings and Conventions-
Strategic and logistical considerations in managing the planning, development, marketing,
and implementation of meetings, conferences, and conventions.
Study Abroad-
Open to students studying abroad in the discipline as approved by the hospitality
management program director.
Internship I and II-
A nontraditional academic experience relating to work experience within the
university system. Coordinated by a faculty member who provides supervision, along with an
on-site supervisor, through regular class meetings. Includes academic assignments and a
written report.
Independent Analysis-
Study and research project for honor students to advance knowledge in lodging and food
services fields.
Supervised Student Teaching Experience-
Participants are expected to perform such functions as leading discussion groups,
assisting faculty in undergraduate courses that they have successful completed, or working
as peer advisers in the advising center. Enrollment is limited to juniors and seniors who
have above average G.P.A.s. Reflective final paper is required.
Seniors Operations Seminar-
Allows students to experience and participate in the planning and decision-making process
of a full-service hotel; to contribute to and understand the intricacies of managing
change while gaining a sensitivity to interdepartmental coordination. Class meets at major
metropolitan hotels.
Beverage Management-
Examination of purchasing, evaluation, storage, service, and control of alcoholic
beverages. Emphasis on wines, although beer, ale distilled spirits, liqueurs, and mixed
drinks are examined.
Honors Thesis/Project-
Supervised research leading to the completion of an honors thesis or project; required for
graduation from the honors program in hospitality management.
Casino Management-
Investigates issues of social awareness, management and control of casino and other gaming
operations.
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